Running applications and games via smartphones, it is common. But, feeling a combination of content and real-world applications, it's just remarkable.

The concept of merging content between two different worlds is also called the augmented reality (AR).

Through the application of AR, mobile phone users living directed to an object, and will appear content and related information about the object on the display. The result is a more interactive experience.

Utilization AR very diverse forms. In the gaming world, for example, users can be directed to find specific objects in the real world to earn extra points. In the world of marketing, brand owners can provide information that is much more interesting than just display ads. Meanwhile, in the world of social networking, users can locate the position of friends and places of interest (point of interest / POI) location is the closest.

Future Trends

Seeing the concept of AR is expected to become the future trend of mobile content, Qualcomm AR build a platform named Vuforia.

Vuforia already be installed on more than 400 models of smart phones and tablet-based Snapdragon processor. This platform can be run on the operating system iOS, Android, and Unity 3D.

In the past year, Vuforia already used in more than 1000 applications and attract 30 thousand mobile developers from 130 countries. Some applications that such 3lliards - AR Pool, Captain's Conquest, Floodlines, Peppa's Magic Camera, 3D Spacecraft and The Amazing Spider-Man AR.

Vuforia-based AR applications have also been utilized by a number of well-known brands as a means of promotion and marketing as well as establish engagement (engagement) with consumers. For example Audi, Cadbury, Ford, Johnson & Johnson, Maybelline, Mercedes Benz, Nike, and Sony Pictures Entertainment.

Source : infokomputer